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    Shangri-La

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There’s a certain electricity in the air when Alana Rich sings, a concoction of nostalgia and forward momentum that feels like watching a classic film reel spliced with flashes of neon.”

Grungecake

ABOUT ALANA

Alana Rich is an independent, boundary-pushing dance-pop artist speaking for anyone who’s ever felt caught between who they are and who they’re becoming.   Rich's magnetic songwriting and powerhouse vocals have earned her recognition from the GRAMMY® Recording Academy as well as the title of PNW Music Awards’ 2025 Artist of the Year. A second-generation Filipina/Thai/Lao American woman carving out her own lane in contemporary pop, Rich uses her voice to explore identity, belonging, and self-definition—writing songs that feel as personal as they are anthemic. Her music is designed to empower, connect, and move people, offering an uplifting soundtrack for anyone who has ever searched for confidence, clarity, or a sense of place in the world.  Rich attributes her relentless drive to a lifetime spent navigating “between worlds” as an Asian-American woman finding her footing in a creative landscape that has not always made room for artists of her background. That feeling of existing in the in-between—never quite fitting into one box—has become a central emotional thread in her work, resonating deeply with listeners who know what it’s like to define themselves on their own terms.  Her musical versatility stems from early exposure to an eclectic range of sounds: international pop icons like Selena Quintanilla and the Spice Girls, classic and punk rock, and the timeless energy of the oldies. This diverse sonic palette informs her dynamic artistry, shaping a sound that is both genre-fluid and unmistakably her own. Onstage, Rich is known for delivering high-energy, emotive performances that feel both polished and deeply human—equal parts pop spectacle and emotional release.  Rich's live work has been showcased at the NBA Trail Blazers halftime show, top fashion weeks in Forbes’ #1 ranked city, and on major broadcast outlets. She has also shared the stage with a roster of renowned artists, including R&B star JoJo, Michelle Branch, Richard Marx, Arnel Pineda of Journey, and K-pop favorites SHAUN and JUNNY—experiences that have sharpened her presence as a commanding and versatile performer.  Offstage, Alana continues to advocate passionately for representation, creativity, and community. She lends her voice as a public speaker, has produced events that center culture and connection, and actively supports the arts as part of her broader mission.   Whether someone discovers her music during a late-night drive, a workout, or a moment of self-reflection, Rich is committed to creating songs and spaces that make people feel seen, energized, and less alone—long after the first listen.   

A most excellent extension of the sound that the likes of Taylor Swift, HAIM and The 1975 have progressed over the course of these last 10 years — the “new” new wave.”

SPIN Magazine

WATCH

PRESS

…stands out in today’s music scene filled with cookie-cutter music.”

LadyGunn

...a highly infectious pop hook that got stuck in my head after the very first listen.”

Caesar Live N Loud

Her songs shimmer with the same high-gloss liberation you hear from artists like MUNA, HAIM, or Lana Del Rey, only filtered through her own restless need to chase every edge.”

Laurelanne Media

Gleaming washes of harmonic colors give the tune creamy, scintillating layers as Alana’s crème de la crème voice imbues the lyrics with warm, voluptuous timbres. Alana’s voice is undeniably one of the best extant, lush, velvety, and oh so deliciously nuanced.”

CelebMix

Refreshing vocals flow over bittersweet melodies and a nostalgic bass-line, which pulls the listeners in right away. ”

LeFutureWave

Alana Rich’s vocal color is clean and emotive; seamlessly synchronizing with the melodic instrumental accompaniment.”

WokeChimp

PHOTOS

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